Featuring a creamy taste of coconut for a pleasant and lasting freshness, this toothpaste carries out cleaning activity on your teeth for a beautiful, brighter smile. This original Rucipello formula cleans and protects teeth, freshens breath, and helps prevent tooth decay, tartar, and plaque. It delivers a long-lasting, delightful flavor, and comes in a distinctive, display-worthy tube that makes the perfect bathroom accessory.